The USA is the largest economy in the world, accounting for almost a quarter of GDP globally. It has strong trade links with Canada, Mexico and China. The USA is also the world’s most heavily invested-into country, receiving $2.58 trillion in foreign investment in 2010. As well as having a huge economy, the USA is widely recognised as being very supportive of small businesses and entrepreneurs.
Overseas exhibitions are a great opportunity to promote your products and services abroad and gain valuable exposure, and find a smooth entry into export markets. Maximising their effectiveness is key to getting a good return on your investment. As with any event, things can go wrong. Preparation is essential. You need to think outside the box, and cover all eventualities and issues, to help ensure things run smoothly in the run up to the event and during the event itself.
Canada is the world’s ninth-largest economy, and one of the richest countries in the world. Around 75 percent of Canadians are employed in the service sector. Unusually for a developed nation, Canada still has a strong primary sector, largely consisting of the logging and petroleum industries. The country also has strong economic links with the USA, although doing business differs greatly between the two.
New Zealand is an island country located in the south-western Pacific Ocean. It is around 900 miles east of Australia and was one of the last lands to be settled by humans, due to its remoteness. It is well known for its distinctive fauna, varied topography and mountain peaks. There are strong environmental beliefs throughout New Zealand; natives are very keen to preserve the country’s natural features and beauty. Society is very egalitarian, with few formal structures.
Despite the fact that Mexico is located so close to the USA, the two countries are hugely different – even though the USA has strong political and economic links to Mexico. The culture and national identity of Mexico is something of a mix between North and Central American.