There is a huge amount of hype surrounding cloud computing; just go to almost any Tube station in London and Microsoft’s Cloud Power adverts are prominent. But while everyone knows about the cloud, not everyone knows precisely what it is, how it works and what it means to businesses.
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2011 is set to be the year cloud computing really goes mainstream, as more and more businesses and individuals embrace this key technology trend. Analyst firm Gartner recently stated that cloud computing would be one of the top 10 strategic technologies in 2011, with many people exploring what the ‘cloud’ is, and how it can help businesses to become more efficient.
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Cloudforce, taking place at the Royal Festival Hall in London, was dedicated to The Social Enterprise – or the ability for organisations to move to a world that is mobile, social and open, and to streamline all their business activities into a living, breathing infrastructure.
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Cloud computing has been an IT buzz word for many years and its benefits discussed at length, however, small and medium companies (SMEs) in the UK appear to be lagging behind their European counterparts in terms of adoption. Many are failing to embrace cloud technology, despite the much talked about benefits ranging from reduced IT costs to improved efficiencies. David Sturges, CEO of WorkPlaceLive, discusses why they needn’t fear ‘the cloud’.
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