Vintage T-shirt vendor Truffle Shuffle started trading in 2004 and has grown to be a significant player in the retro t-shirt market. They implemented mobile payments just over a year ago with help from a graduate web developer for the grand total of £200. Now, their mobile customers’ conversion rates have increased five-fold and resulting revenue has tripled. Founder Pat Wood talks to inspiresme.co.uk about the history of Truffle Shuffle, and how mobile payments have helped them expand quickly.
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