Lean Startup Machine: London

 Lean Startup Machine is an intensive workshop where entrepreneurs and innovators learn how to build what their customers want. Over the course of the weekend you will do the following...

Ideate a startup or work on the one you have now
Practice Customer Discovery
Research your Target Market
Practice Customer Development
Test your Assumptions in Iterations
Understand your Business Model
Iterate and Pivot (when necessary)
Build something you can Launch
Present your Validated Learnings
...and more


Who's this event for?

Any startup team that does not have Product/Market Fit, or any aspiring founder who wants to learn Lean Startup methodologies from the ground up. This is an intensive educational workshop, NOT a hackathon.

Got an idea of your own? Great. You'll get a chance to deliver your elevator pitch at the kickoff. After voting, if your idea gets selected you will be able to form a team and start working. We strongly encourage everyone who comes to LSM to start with a brand new concept.

If you plan to work on an existing project*, bring at least one co-founder with you to the event. If you have existing co-founders and none of them attend, you'll have to work on a new startup idea. But don't worry, you'll still learn valuable skills that you can apply to your own business. Don't show up looking for a technical co-founder...that's not the goal of this experience.

No co-founders? No problem. You'll meet many talented and smart people and have the opportunity to hear their new startup ideas. Whatever you idea you work on, you will learn many valuable skills that you can later apply to your own business.

*An existing project is defined as one that already has mockups, prototypes or code associated with it. If that's the case, you cannot recruit others to join you. It is too difficult for participants to join a team that already has a specific vision, strategy or product in the works.


Mentors and Speakers...

Antonio Terreno, Tech Lead at Invisible Hand
Evgeny Schadnev, Entrepreneur-in-Residence at Forward Venture Partners
Andreas Klinger, Co-Founder of LOOKK
Marc McNeill, Director of Customer Experience at uSwitch
Dan Hill, Co-Founder of Crashpadder (Recently acquired by AirBnB)
Johanna Kolllman, Co-Founder of Design Jam
Lukas Fittl, Lean Practioner & Entrepreneur, Spark59
Eewei Chen, Solution Design Director at BSkyB
... and many more to come!

We bring together the TOP startup mentors to help brainstorm your idea, share insights into your market, tweak your messaging, look at your UX, and challenge your assumptions in just 48 hours. ONE HOUR of consulting with any of these people would be more than the price of admission and you get them for the whole weekend!


Over $500 in Promotions and Services Included with Your Ticket...
The Lean Startup by Eric Ries
The Entrepreneur's Guide to Customer Development by Brant Cooper & Patrick Vlaskovits
KISSMetrics
SnapEngage
Unbounce
Launchrock
UserTesting
UserVoice
AskYourTargetMarket
LinkShiftr
Balsamiq
Keynotopia
Microsoft BizSpark

Event Schedule...

Friday you will show up, eat dinner, meet mentors and network with fellow attendees. You can bring an idea to pitch if you want to work on your own idea, OR you can bring your existing startup team to work on what you are doing now. After forming teams and identifying customer assumptions, we will break for the night.

Saturday those assumptions will be tested with customers. Most of your assumptions will likely be WRONG, so you will iterate rapidly to validate a new set of assumptions. You will go through several Minimum Viable Products (MVPs), ranging from product pitches, to landing pages, to concierge services that deliver on the product, each with varying degrees of opportunity cost.

At last, Sunday afternoon you will present your learnings to the other teams and to a jury. This is not just a learning exercise, you will actually be competing with other teams to win additional mentorship and support.