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<title><![CDATA[inspiresme.co.uk - Marketing]]></title>
<link><![CDATA[http://www.inspiresme.co.uk/marketing/?rss=channel]]></link>
<description><![CDATA[]]></description>
<language><![CDATA[en-GB]]></language>

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  <guid isPermaLink="false">9b724be1-8367-4ecb-b4fa-7381de016917</guid>
  <title><![CDATA[The importance of motivation in a sales environment]]></title>
  <description><![CDATA[Whether outsourced, or in-house, a solid sales force can put a company on the map. By working together to increase brand awareness and drive sales forward, the sales team can exponentially grow revenue and play a crucial role in ensuring a business’ success. ]]></description>
  <pubDate>Tue, 17 Jul 2012 13:49:36 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/sales/the-importance-of-motivation-in-a-sales-environmen/?feed=channel]]></link>
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  <guid isPermaLink="false">c3086bc8-b6ac-452c-913c-60427e6f8431</guid>
  <title><![CDATA[Product Review: Serif WebPlus x6 - Building a Professional Business Website]]></title>
  <description><![CDATA[A bespoke graphically designed website is simply an expense too far for many SMEs in the current climate; however, the presence of their brand online is something most can ill afford to be without.

Serif’s software solution, WebPlus x6 retails at under £100 and is targeted at both beginners and experts, putting professional quality website design in the hands of small business owners. ]]></description>
  <pubDate>Fri, 08 Jun 2012 09:54:50 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/product-review--serif-webplus-x6---building-a-prof/?feed=channel]]></link>
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  <guid isPermaLink="false">bdb596d4-7b13-41bd-99c3-5d1a47290bfe</guid>
  <title><![CDATA[Guide to using Facebook for SMEs]]></title>
  <description><![CDATA[The controversy following Facebook’s floatation on the stock markets may have caused some companies to hesitate before using social media as a business tool. But if so, they are missing out on a major opportunity.]]></description>
  <pubDate>Wed, 06 Jun 2012 09:45:13 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/using-facebook-for-business/?feed=channel]]></link>
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  <guid isPermaLink="false">0c89e1b2-f6a7-4ea5-bfea-2a3d6030f878</guid>
  <title><![CDATA[How to make a confident presentation]]></title>
  <description><![CDATA[With around 30 million PowerPoint presentations being made worldwide every single day, they are unequivocally a major tool in the communication process. But presenting goes far beyond the actual presentation and the allocated time for this. Discover how you can use ‘extra time’ to influence your audience and how to ensure you make the right impression from the outset. ]]></description>
  <pubDate>Thu, 24 May 2012 16:09:57 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/marketing/how-to-make-a-confident-presentation/?feed=channel]]></link>
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  <guid isPermaLink="false">50c824a0-3066-4034-88e3-51a43dbc64ad</guid>
  <title><![CDATA[How to write a blog]]></title>
  <description><![CDATA[Blogs offer businesses the chance to directly engage with their audience on a range of industry topics. If your business has just started a blog and you’re unsure what to put on there or how to write the ideal piece, read on. Writing a blog is as much art as science – if you understand exactly what you’re trying to achieve with each blog post then you are already half way there.]]></description>
  <pubDate>Fri, 27 Apr 2012 14:58:49 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/how-to-write-a-blog/?feed=channel]]></link>
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  <guid isPermaLink="false">62b6a0a6-4113-45cc-8906-b574ce0ae016</guid>
  <title><![CDATA[OPINION: The F-commerce myth - addressing the hype behind selling on Facebook]]></title>
  <description><![CDATA[At the current time (April 26) Facebook, the most visited website on the internet, is deep into preparations for its expected $100 billion Initial Public Offering (IPO). That may seem like a lot of money, but all the indications are that the public simply can’t get enough of this site. To put this into perspective, Facebook wins one in every five internet page views. Even more astoundingly, the average visit lasts 20 minutes. The truth is many people simply don't leave this walled garden; meaning that Facebook really IS the internet for millions of people.]]></description>
  <pubDate>Thu, 26 Apr 2012 11:58:37 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/opinion--the-f-commerce-myth-–-debunking-the-hype-/?feed=channel]]></link>
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  <guid isPermaLink="false">cedf6ba0-369f-4c92-9277-3b366cc42185</guid>
  <title><![CDATA[EVENT COVERAGE: DreamStake - The Pivot Party]]></title>
  <description><![CDATA[On Thursday 22nd March, DreamStake announced that their online platform was going to evolve. 

Since its inception, DreamStake has been a social networking platform for small businesses and startups. On Thursday, its creator Paul Dowling announced that DreamStake was going to ‘pivot,’ drawing on the terminology of lean startup guru Eric Reis who recommends the process of start-ups refining their business model through small tweaks or ‘pivots.’ 

With this in mind, DreamStake threw a ‘Pivot Party’ at the Club Workspace venue, Clerkenwell Workshops. This party included a full and detailed explanation of the new platform, and a teaser about the upcoming ‘DreamStake Academy’
]]></description>
  <pubDate>Mon, 26 Mar 2012 12:46:38 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/event-coverage--dreamstake---the-pivot-party/?feed=channel]]></link>
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  <guid isPermaLink="false">0f800d03-24c7-4a87-8a85-3cc03fa14f69</guid>
  <title><![CDATA[How to give your online marketing the WOW factor]]></title>
  <description><![CDATA[Online marketing is fast becoming the de facto method to promote your small business. In just a few short years it has grown into a multi-billion pound business, and a recent report by Forrester predicted that online advertising will account for over a third of all advertising spending by 2016. ]]></description>
  <pubDate>Fri, 23 Mar 2012 12:10:53 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/how-to-give-your-online-marketing-the-wow-factor/?feed=channel]]></link>
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  <guid isPermaLink="false">dad916bb-df09-46ff-a3ba-b91a46ac519a</guid>
  <title><![CDATA[Top 10 most common PR mistakes]]></title>
  <description><![CDATA[The media can be an invaluable tool for publicity, building awareness and communicating your key messages, but if your PR isn’t up to scratch you won’t get any positive coverage and thus no return on your investment.]]></description>
  <pubDate>Thu, 22 Mar 2012 11:43:21 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/pr/top-10-most-common-pr-mistakes/?feed=channel]]></link>
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  <guid isPermaLink="false">aa82c388-6590-4845-b651-3c304ddaf25d</guid>
  <title><![CDATA[OPINION: PR in a world of social media]]></title>
  <description><![CDATA[The Pew Research Center in the US recently launched its latest State of the News Media Annual Report, looking specifically at the impact of Facebook and Twitter on how news is consumed. The topline statistics suggest that social media has yet to become the be-all and end-all of how we read and listen to what’s happening in the world.]]></description>
  <pubDate>Thu, 22 Mar 2012 11:28:14 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/pr/opinion--pr-in-a-world-of-social-media/?feed=channel]]></link>
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  <guid isPermaLink="false">ae58769f-d986-423f-9a97-046e3b994167</guid>
  <title><![CDATA[OPINION: Direct marketing - SMEs’ best sales driver]]></title>
  <description><![CDATA[If the question of “What is direct marketing?” leaves you drawing a blank, then let me quickly fill you in before we get to the meat of how it can drive sales for your business. ]]></description>
  <pubDate>Thu, 22 Mar 2012 11:24:26 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/direct-marketing/opinion--direct-marketing---smes--best-sales-drive/?feed=channel]]></link>
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  <guid isPermaLink="false">7b3755a4-84c8-4ca2-bd72-c6b5654d265d</guid>
  <title><![CDATA[How to manage a successful thought leadership campaign]]></title>
  <description><![CDATA[‘Thought leadership’ is becoming a subject of increasing popularity in business-to-business sales and marketing campaigns, as tough economic conditions drive increased competition for every piece of business. Organisations are now under pressure to differentiate themselves as more than ‘just a supplier’ and contribute opinions and insight on the issues in their chosen market. ]]></description>
  <pubDate>Thu, 15 Mar 2012 10:16:59 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/marketing/how-to-manage-a-successful-thought-leadership-camp/?feed=channel]]></link>
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  <guid isPermaLink="false">a14c1bf6-751a-43a1-bd39-9e88ee335495</guid>
  <title><![CDATA[ANALYSIS: How social media can damage brands]]></title>
  <description><![CDATA["Your brand is what people say about you when you're not in the room" is a quote attributed to Jeff Bezos, founder of Amazon.com.
Traditionally companies have been able to control their brand message, by and large, through their communications and actions. But, as Bezos says, things have changed and brands, in effect, are now what people say about them...]]></description>
  <pubDate>Tue, 13 Mar 2012 12:09:54 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/marketing/case-study--how-social-media-can-damage-brands/?feed=channel]]></link>
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  <guid isPermaLink="false">12e52850-27a8-48f1-a61d-d3d33fea5254</guid>
  <title><![CDATA[Is there a place for small business on the mobile web?]]></title>
  <description><![CDATA[With internet marketers hailing each of the last 10 years or so as ‘The Year of the Mobile’, it seems as though the reality is now upon us. ]]></description>
  <pubDate>Fri, 09 Mar 2012 14:39:53 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/is-there-a-place-for-small-business-on-the-mobile-/?feed=channel]]></link>
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  <guid isPermaLink="false">e654c1e9-2d4d-451d-b6c9-f1d622324232</guid>
  <title><![CDATA[EVENT COVERAGE: SES Conference & Expo London]]></title>
  <description><![CDATA[On February 25 2012, London played host to the SES Conference & Expo, a global event dedicated to all aspects of the search marketing and social media industry. SES was in London as part of a worldwide tour of major cities, and featured a wide range of industry experts who spoke on topics including search engine optimisation (SEO), pay-per-click advertising (PPC) and online link building.]]></description>
  <pubDate>Wed, 29 Feb 2012 12:15:30 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/event-coverage--ses-conference---expo-london/?feed=channel]]></link>
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  <guid isPermaLink="false">9f7fe77f-0b7a-4623-b294-180986b53ed0</guid>
  <title><![CDATA[An SME guide to Search Engine Optimisation (SEO)]]></title>
  <description><![CDATA[Traditional marketing tools have evolved. Small business owners now have a huge number of choices when it comes to raising their firm’s profile, from local adverts, flyers and brochures, to online searches, reviews sites and social media. Sham Hussein, Marketing Executive for Yell in the UK, explains how SMEs can maximise their opportunities online.]]></description>
  <pubDate>Fri, 17 Feb 2012 15:00:41 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/an-sme-guide-to-search-engine-optimisation--seo-/?feed=channel]]></link>
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  <guid isPermaLink="false">d2126bb5-5b60-4c79-89eb-a9597ee8c814</guid>
  <title><![CDATA[Great PR – all you need to know ]]></title>
  <description><![CDATA[Tim Prizeman, director, PRmyBusiness offers his tips and advice for small business owners considering a DIY Public Relations campaign.
]]></description>
  <pubDate>Tue, 07 Feb 2012 15:41:42 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/pr/small-businesses-have-the-most-to-gain-from-great-/?feed=channel]]></link>
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  <guid isPermaLink="false">0180de8b-a828-4897-a3dc-9057d4e8cd22</guid>
  <title><![CDATA[E-commerce – the way forward for your business? ]]></title>
  <description><![CDATA[Over the past 10 years, e-commerce has changed the face of retail, with shoppers’ habits altering dramatically and continuing to change as the sector itself evolves. High-street stalwarts like John Lewis are reporting that profits for the online arms of their operations are growing steadily in contrast to a slow-down on the high-street, while major names like Borders have been brought down by online competition.]]></description>
  <pubDate>Thu, 02 Feb 2012 16:17:46 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/e-commerce-–-the-way-forward-for-your-business-/?feed=channel]]></link>
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  <guid isPermaLink="false">8d1fb5df-b626-46c1-aa36-3f049d4a5704</guid>
  <title><![CDATA[EVENT COVERAGE: Email & Social Media Marketing for SMEs]]></title>
  <description><![CDATA[Social media and email marketing are important, modern methods of engaging with current and potential customers, but developing an effective campaign can be difficult, and there are pitfalls. This event, organised by email marketing firm iContact, aimed tell SMEs exactly how they should approach these two important avenues.]]></description>
  <pubDate>Tue, 31 Jan 2012 12:17:20 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/event-coverage--email---social-media-marketing-for/?feed=channel]]></link>
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  <guid isPermaLink="false">4a3d894b-4b9f-4cb8-85fb-8dcba6ff026f</guid>
  <title><![CDATA[Can a blog build your business?]]></title>
  <description><![CDATA[CEOs and small business owners are blogging more now than ever before. But is this really the way to seek out and engage with that core of loyal customers who will spend their hard earned money with you no matter what your baying competitors lay before them? Or is it just another way to fruitlessly flitter away your precious time? ]]></description>
  <pubDate>Tue, 31 Jan 2012 11:03:24 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/can-a-blog-build-your-business-/?feed=channel]]></link>
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  <guid isPermaLink="false">9a303511-33da-4d84-abc7-84bd5f9cd2e1</guid>
  <title><![CDATA[Brand Protection – The dangers and what you should be doing to protect your brand]]></title>
  <description><![CDATA[In the online world, protecting your brand has never been more important than it is today and as such, this should be one of the top priorities for any website.]]></description>
  <pubDate>Mon, 16 Jan 2012 16:09:48 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/marketing/brand-protection-–-the-dangers-and-what-you-should/?feed=channel]]></link>
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  <guid isPermaLink="false">56f9750d-660c-47a5-a8bb-c27b39d04e55</guid>
  <title><![CDATA[Corporate literature is dead… or is it?]]></title>
  <description><![CDATA[Brochures, leaflets, flyers and all that; why bother? In this day and age, these things are dead, right? Social media, mobile marketing, blogging, text messaging and all the other modern stuff has killed it, right?]]></description>
  <pubDate>Mon, 09 Jan 2012 14:03:52 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/marketing/corporate-literature-is-dead…-or-is-it-/?feed=channel]]></link>
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  <guid isPermaLink="false">e009bf25-5fe3-4e66-8019-ef6b0823166a</guid>
  <title><![CDATA[Introduction to corporate video for SMEs]]></title>
  <description><![CDATA[If you are serious about business growth then you should invest in a corporate video because without video you are missing out on the golden opportunity of increasing your customer base, hence increasing sales.  People in today’s society have very busy lifestyles juggling work and family life, therefore don’t have the time or energy to look though heavy text based websites. The information finding process needs to be simple and immediate, through video your company’s brand message is delivered instantaneously.  ]]></description>
  <pubDate>Tue, 13 Dec 2011 12:24:23 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/introduction-to-corporate-video-for-sme-s/?feed=channel]]></link>
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  <guid isPermaLink="false">78f11fcf-0bc4-40cc-af11-fde3cb707909</guid>
  <title><![CDATA[Low budget, high impact exhibition features for SMEs]]></title>
  <description><![CDATA[When it comes to exhibitions, no matter how large or small, there are always concerns that arise when thinking of small businesses. Starting as just a husband and wife team, Sovereign knows all too well the constraints that being a smaller business can have. It is becoming more and more common that smaller businesses do not have the resources or funds to afford the high spec, custom built designs that create  high impact at events. ]]></description>
  <pubDate>Tue, 13 Dec 2011 10:37:42 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/networking/low-budget,-high-impact-exhibition-features-for-sm/?feed=channel]]></link>
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  <guid isPermaLink="false">385a40ec-66ec-4ce7-94ca-6e50ea5b35f0</guid>
  <title><![CDATA[Introduction to mobile marketing]]></title>
  <description><![CDATA[This article was written by Yoav Farbey, computer science graduate and analyst for Hailo Network, which matches passengers and licensed taxi drivers using mobile technologies. He is also founder of mobile marketing agency Fibixio. Fibixio uses a wide range of mobile marketing technologies, including SMS marketing and mobile applications, to generate profits for its clients.]]></description>
  <pubDate>Tue, 13 Dec 2011 09:57:00 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/marketing/introduction-to-mobile-marketing/?feed=channel]]></link>
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  <guid isPermaLink="false">66a1a450-ee52-4c73-8971-845cf306eb41</guid>
  <title><![CDATA[EVENT:  DreamLaunch]]></title>
  <description><![CDATA[On the first evening of December Club Workspace at the Clerkenwell Workshops played host to DreamLaunch. This DreamStake event, sponsored by Rackspace, saw seven digital startups launch to an audience full of entrepreneurs and small business owners.]]></description>
  <pubDate>Wed, 07 Dec 2011 10:34:51 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/event-coverage--dreamlaunch---demo-night---network/?feed=channel]]></link>
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  <guid isPermaLink="false">e9015472-f16a-4763-9d45-a45bf3aaf512</guid>
  <title><![CDATA[How to find your tone of voice online]]></title>
  <description><![CDATA[Defining and developing a consistent and distinctive tone of voice can work wonders for your business online, says Dan Fielder, head of content at Sticky Content, a digital copywriting agency based in London.]]></description>
  <pubDate>Tue, 06 Dec 2011 09:52:41 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/how-to-find-your-tone-of-voice-online/?feed=channel]]></link>
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  <guid isPermaLink="false">5e98386c-ea49-46b2-bba0-87b0e8ab9763</guid>
  <title><![CDATA[Introduction to consumer psychology]]></title>
  <description><![CDATA[Consumer psychology refers to the processes used by clients and customers to select, purchase, use and discard products and services. In the business world, it helps firms improve their products, services and marketing strategies in order to bolster sales. Consumer psychology is a growing discipline, fuelled by corporate interest and corporate-backed studies.]]></description>
  <pubDate>Wed, 16 Nov 2011 15:04:19 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/marketing/introduction-to-consumer-psychology/?feed=channel]]></link>
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  <guid isPermaLink="false">4c99d4d9-9ca5-4586-8551-572f1d79034e</guid>
  <title><![CDATA[Case study: Pint Drop makes buying drinks for others easier, helps pub and bar industry]]></title>
  <description><![CDATA[The Pint Drop 'Text Your Friends a Drink’ service is the brainchild of entrepreneur William Steward. The pioneering gifting service allows people to buy drinks for their friends via a personalised text message. It is changing the way people socialise, give and receive and is ahead of the curve in terms in the growing area of social gifting. Vouchers are available for £3, £4, £5, £10 and £20.]]></description>
  <pubDate>Tue, 15 Nov 2011 10:45:25 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/case-study--pintdrop-makes-buying-drinks-for-other/?feed=channel]]></link>
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  <guid isPermaLink="false">0b4c669b-27bd-45f2-8088-6a6dd941771d</guid>
  <title><![CDATA[EVENT: Innovating Entrepreneurs: Media Maestros]]></title>
  <description><![CDATA[A packed auditorium at the British Library sat enraptured recently as four senior industry figures discussed how the correct handling of the media can pay dividends to emerging and medium-sized businesses.]]></description>
  <pubDate>Wed, 02 Nov 2011 11:03:23 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/event--media-maestros---innovating-entrepreneurs/?feed=channel]]></link>
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  <guid isPermaLink="false">fe37d0b3-24a7-4375-8a83-07b28a168e89</guid>
  <title><![CDATA[Creating the ideal 'elevator pitch']]></title>
  <description><![CDATA[So you’ve begun the important step of spreading the word about your business, and it’s time to start networking – one of the most important aspects of being an entrepreneur. But are you confident enough and do you know enough about your business to be able to make an ‘elevator pitch’?]]></description>
  <pubDate>Mon, 24 Oct 2011 14:12:53 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/networking/creating-the-ideal-elevator-pitch/?feed=channel]]></link>
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  <guid isPermaLink="false">0e655815-633a-4305-84dc-e0b36137e08f</guid>
  <title><![CDATA[Common sales mistakes made by entrepreneurs]]></title>
  <description><![CDATA[Sales are an essential part of any business but are especially important for entrepreneurs and start-ups. With no track record, making the sale can be difficult, and without sales the business will not generate any profit and therefore can’t succeed. But sales is an art, and there are many mistakes that can limit your productivity and success, and put potential clients off. Practicing and honing your craft is essential if you want to be sell strongly in the long-term, but reading up on the most common sales mistakes can help reduce the learning curve.]]></description>
  <pubDate>Wed, 19 Oct 2011 09:59:18 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/sales/common-sales-mistakes-made-by-entrepreneurs/?feed=channel]]></link>
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  <guid isPermaLink="false">44b690b6-7f8c-4467-a721-878e5cb12924</guid>
  <title><![CDATA[EVENT COVERAGE: Start-Up Masterclass @ University Campus Suffolk]]></title>
  <description><![CDATA[There was a buzz of entrepreneurial spirit in Suffolk with the first of a series of Start-Up Masterclass, at which successful entrepreneurs offer advice on various topics to attendees, usually those who are starting new businesses.]]></description>
  <pubDate>Tue, 04 Oct 2011 14:02:09 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/networking/event-coverage-start-up-masterclass---university-c/?feed=channel]]></link>
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  <title><![CDATA[EVENT COVERAGE: Creative Mishmash @ Clerkenwell Workshops]]></title>
  <description><![CDATA[inspiresme.co.uk attended the ‘Creative Mishmash’ event at Clerkenwell Workshops on September 29th, organised by Dreamstake in association with Elite Consulting. ]]></description>
  <pubDate>Tue, 04 Oct 2011 11:53:44 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/networking/event-coverage--creative-mishmash---clerkenwell-wo/?feed=channel]]></link>
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  <guid isPermaLink="false">a41a0079-77ed-4d99-aabe-d9c1cc7e7580</guid>
  <title><![CDATA[Guide to radio advertising]]></title>
  <description><![CDATA[In the 21st Century, the media for advertising one's business is vast. From old-fashioned print to social media marketing the options are seemingly limitless and, with the advent of potentially free online channels, such as Twitter and Facebook, paid-for marketing packages for TV, radio and online have been forced to lower prices. While TV advertising may still be beyond the reach of smost small businesses, there are still some attractive deals to be had by turning attention to regional and local radio.
]]></description>
  <pubDate>Mon, 03 Oct 2011 14:14:41 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/marketing/guide-to-radio-advertising/?feed=channel]]></link>
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  <guid isPermaLink="false">95cb13f2-0355-497e-a4df-6bfb6bb06f19</guid>
  <title><![CDATA[EVENT COVERAGE: Digital Marketing London presents The Law and Social]]></title>
  <description><![CDATA[On September 27th, John Horsley of Digital Marketing London organised a meet for professionals from the digital marketing community to discuss the relationship between the law and social media. It was an evening of networking and debate, with a presentation on the subject from Peter Adediran from PAIL Solicitor. ]]></description>
  <pubDate>Wed, 28 Sep 2011 16:04:26 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/event-coverage--digital-marketing-london-presents-/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">b6f28650-78ed-4e24-916f-3da397d360b1</guid>
  <title><![CDATA[Case study: creating the perfect evening out with designmynight]]></title>
  <description><![CDATA[Nick and Andrew are the founders of designmynight, a website that allows people across London to discover the best clubs, restaurants and bars based around their budget, and make use of discounts and special offers to ensure they have a fun-filled evening on the town. We talk to the entrepreneurs about their early experiences and the process of building designmynight into a popular online destination.]]></description>
  <pubDate>Tue, 27 Sep 2011 10:58:07 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/case-study--creating-the-perfect-evening-out-with-/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">6eb74293-9804-40fb-8112-6a032c7125bf</guid>
  <title><![CDATA[Five more tips to help small businesses do their own PR]]></title>
  <description><![CDATA[PR can be confusing areas for many small businesses, but it’s an essential part of any growth strategy. Gaining exposure in the right areas is essential to raise the profile of your small business. But PR, like any activity, must be conducted professionally – amateur choices could impact your businesses’ reputation. Here we present five PR tips to help you along the way – don’t forget to check out our first five tips to help you do your own PR.]]></description>
  <pubDate>Thu, 15 Sep 2011 13:45:52 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/pr/five-more-tips-to-help-small-businesses-do-their-o/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">d30ff4e0-cb84-4c8f-8286-4b65173f2351</guid>
  <title><![CDATA[Five tips to help small businesses do their own PR]]></title>
  <description><![CDATA[Many small businesses shy away from the PR minefield, but it’s very important to get involved. Strong PR activity can raise your businesses’ profile, develop useful and relevant contacts, and increase the chances of new leads. PR is not as complicated as is often thought, but it’s important to understand the ‘rules’ of the industry and also know where the best opportunities can be found. These tips will help you on your way.]]></description>
  <pubDate>Thu, 15 Sep 2011 13:11:01 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/pr/five-tips-to-help-small-businesses-do-their-own-pr/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">dc5986cf-551b-45f2-9661-a9559512921a</guid>
  <title><![CDATA[EVENT COVERAGE: ‘Do your own PR’ @ Clerkenwell Workshops]]></title>
  <description><![CDATA[inspiresme.co.uk was in attendance at the 'Do your own PR' event at Clerkenwell Workshops on September 6 2011 in London. ]]></description>
  <pubDate>Fri, 09 Sep 2011 12:02:57 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/pr/event-coverage---do-your-own-pr----clerkenwell-wor/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">f45df719-9f77-40b9-acb7-ee4e540752bf</guid>
  <title><![CDATA[Tips to establish a strong corporate identity]]></title>
  <description><![CDATA[The success of a business largely depends on the reputation of your company/firm in the market. Strong corporate image leads to more customers which results in increased sales.  It is pivotal to chalk out an effective marketing strategy consisting of clearly defined steps to be followed. ]]></description>
  <pubDate>Tue, 06 Sep 2011 14:48:47 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/marketing/tips-to-establish-a-strong-corporate-identity/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">449f8dfe-5867-4ea4-ab3f-13b2c7d2d210</guid>
  <title><![CDATA[How to get your company at the top of Google’s local listings]]></title>
  <description><![CDATA[The beauty of the world we live in is that you are always local to someone. That’s the view of many senior online marketers. Achieving rankings in Google’s local listings offers businesses an opportunity to tap into an extensive source of traffic, but it’s not simply achieved at the touch of a button.]]></description>
  <pubDate>Wed, 24 Aug 2011 15:06:00 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/how-to-get-your-company-at-the-top-of-google’s-loc/?feed=channel]]></link>
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  <guid isPermaLink="false">e6e42995-cf77-423d-8963-71259b0cd93e</guid>
  <title><![CDATA[EVENT COVERAGE: Beyond Networking @ Clerkenwell Workshops]]></title>
  <description><![CDATA[On August 24 John Turner of business philosophy consultancy metathink.co.uk gave a talk called 'Beyond Networking' at Clerkenwell Workshops in London.]]></description>
  <pubDate>Wed, 24 Aug 2011 11:57:14 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/networking/event-coverage--beyond-networking-@-clerkenwell-wo/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">290c9938-5e23-46fc-b1af-96f34f61db22</guid>
  <title><![CDATA[Improve website performance through conversion rate optimisation (CRO)]]></title>
  <description><![CDATA[As a new business start-up you would be forgiven for thinking that you’ve done the hard part increasing your digital footfall and ensuring your business is number one in Google for your specialist search phrase. But there is more to it than meets the eye – converting web visitors into customers is the key to a healthy long term business.]]></description>
  <pubDate>Tue, 23 Aug 2011 15:05:36 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/improve-your-website’s-performance-through-convers/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">c9e6764d-6a10-4782-835b-9cd3823e495d</guid>
  <title><![CDATA[How to create the right marketing mix]]></title>
  <description><![CDATA[The marketing mix is the planned use of the elements of a marketing plan that can be controlled. The marketing mix is made up of the seven Ps, most commonly given as: product, price, promotion, place, process, physical evidence, people. ]]></description>
  <pubDate>Fri, 19 Aug 2011 14:26:10 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/marketing/how-to-create-the-right-marketing-mix/?feed=channel]]></link>
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  <guid isPermaLink="false">7278392b-59ad-4ba9-a343-6acd8ec1a293</guid>
  <title><![CDATA[EVENT COVERAGE: Social Media for Business Briefing @ Beatons Group]]></title>
  <description><![CDATA[On July 21st 2011, Beatons Group held a seminar that brought business people from different sectors together to discuss social media. The event, called Soial Media for Business, included presentations from Beatons Group and Crafted Media.]]></description>
  <pubDate>Thu, 18 Aug 2011 15:09:35 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/event-coverage--social-media-for-business-briefing/?feed=channel]]></link>
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  <guid isPermaLink="false">79769bb9-6616-4495-ae37-4c875e01b132</guid>
  <title><![CDATA[How to implement an email marketing campaign]]></title>
  <description><![CDATA[Email marketing is a form of direct marketing; successful campaigns can yield a high ROI as their overheads are not significant. However, email marketing is notoriously difficult to get right. With so many email messages arriving daily it can be hard to get yours read and acted upon, and there’s also the danger of being seen as ‘spammy,’ which can seriously affect your reputation.]]></description>
  <pubDate>Fri, 05 Aug 2011 15:43:34 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/how-to-implement-an-email-marketing-campaign/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">d79e19a5-1b99-4f1a-87da-bcf43f72b9f9</guid>
  <title><![CDATA[Guide to A/B testing]]></title>
  <description><![CDATA[A/B testing is a common technique used to judge the effectiveness of new options against a control sample in order to improve success as measured by a particular metric. While the technique has traditionally been used by larger firms, more small and medium sized companies are seeing its value and using it to improve their marketing materials. ]]></description>
  <pubDate>Tue, 19 Jul 2011 15:14:38 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/guide-to-a-b-testing/?feed=channel]]></link>
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  <guid isPermaLink="false">a73c533e-2545-490c-85bd-095112b67a7a</guid>
  <title><![CDATA[Case study: Cassius Management punching above its weight]]></title>
  <description><![CDATA[Philip Ercolano certainly showed early potential for success. In 1999, at the tender age of 17, he was signed by talent supremo Simon Fuller, the man behind such sensations as Pop Idol, American Idol, and So You Think You Can Dance? Just 10 years later, Philip struck out on his own and set up the now flourishing Cassius Management talent agency. But it hasn’t all been plain sailing...]]></description>
  <pubDate>Wed, 20 Apr 2011 11:53:27 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/cassius-management-punching-above-its-weight/?feed=channel]]></link>
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  <guid isPermaLink="false">842e49f8-2394-4531-a7a3-68479d93b2a4</guid>
  <title><![CDATA[Low-cost marketing for small businesses]]></title>
  <description><![CDATA[Marketing is incredibly important to small businesses – without it there would be little public awareness of your business. However, it can be expensive. ]]></description>
  <pubDate>Fri, 08 Apr 2011 15:19:58 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/marketing/low-cost-marketing-for-small-businesses/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">37434f77-13ee-40f9-bd11-17f8ce8447dd</guid>
  <title><![CDATA[What has been your biggest PR success to date?]]></title>
  <description><![CDATA[Outstanding Branding is a UK independent distributor of promotional merchandise, corporate giveaways and branded clothing.


Based near London Bridge, the company sources creative corporate giveaways for ad hoc requirements, as well as managing and distributing branded merchandise schemes on behalf of clients.]]></description>
  <pubDate>Fri, 08 Apr 2011 12:34:50 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/pr/what-has-been-your-biggest-pr-success-to-date-/?feed=channel]]></link>
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  <guid isPermaLink="false">4bb8d269-3783-4402-acfe-9a776aae9138</guid>
  <title><![CDATA[How to write a marketing plan]]></title>
  <description><![CDATA[While marketing should not be expected to guarantee sales, it is essential to business success as it will increase awareness of your business and help to create long-term relationships with customers. ]]></description>
  <pubDate>Mon, 04 Apr 2011 11:38:14 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/marketing/how-to-write-a-marketing-plan/?feed=channel]]></link>
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  <guid isPermaLink="false">10e0b816-9300-4c0d-bdf6-2644a787d1f1</guid>
  <title><![CDATA[How to create a sales strategy]]></title>
  <description><![CDATA[There is an old adage that nothing happens in business until a sale is made and all businesses - whatever their size, shape product or function - need customers to prosper. While it is possible to acquire customers and grow without ever having a formal sales strategy, like most things in life having a plan will greatly improve your chances of success.  ]]></description>
  <pubDate>Tue, 29 Mar 2011 11:36:23 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/sales/how-to-creat-a-sales-strategy/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">8520b6b7-7513-4a0a-90d1-26113f5a7724</guid>
  <title><![CDATA[How to motivate a sales team]]></title>
  <description><![CDATA[The paths to becoming responsible for a team are as many and winding as the myriad of thoughts that rush through your mind when you see for the first time within in your job description that you are now “responsible for motivation of the team”. ]]></description>
  <pubDate>Tue, 29 Mar 2011 10:50:23 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/sales/how-to-motivate-a-sales-team/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">3525ca9d-2ef9-42d8-a0c7-b7bab2b87ddc</guid>
  <title><![CDATA[Creating a Unique Selling Point (USP)]]></title>
  <description><![CDATA[Successful businesses typically have a very distinct competitive advantage, a reason why customers choose their products and services over those of a competitor. This is known as a unique selling point (USP). If you’re serious about gaining a significant slice of your market, developing a unique selling point is an essential step. ]]></description>
  <pubDate>Wed, 16 Mar 2011 14:16:49 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/creating-a-unique-selling-point-(usp)/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">579784de-aae4-4993-af39-290fd7389000</guid>
  <title><![CDATA[What makes an effective logo?]]></title>
  <description><![CDATA[Logos can be worth their weight in gold, revealing a company’s brand and values instantly. Yet for all the great logos you see, there are hundreds of bad ones. Making sure your logo ticks all the boxes can really set your business apart from the rest.]]></description>
  <pubDate>Mon, 14 Mar 2011 14:38:39 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/pr/what-makes-an-effective-logo-/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">f3018b29-a4f2-4f03-b4fa-8311aea9ee81</guid>
  <title><![CDATA[How to write a press release]]></title>
  <description><![CDATA[Press releases are important marketing devices, providing coverage of important news to journalists and target markets. Writing a professional press release is difficult, but it’s important to get it right if you want to achieve the best results.]]></description>
  <pubDate>Mon, 14 Mar 2011 14:34:04 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/pr/how-to-write-a-press-release/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">200faa15-7d40-42dc-a164-4184be1263ce</guid>
  <title><![CDATA[How to create an effective brand]]></title>
  <description><![CDATA[You may have the best and most ground-breaking business idea around but does your brand do it justice? The risk of having an ineffective brand is considerable; taking action to make your public face dynamic and attractive to potential customers is essential.]]></description>
  <pubDate>Mon, 14 Mar 2011 14:30:12 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/pr/how-to-create-an-effective-brand/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">ede80340-7a6b-4421-a7fd-4d6e31bea97e</guid>
  <title><![CDATA[Common mistakes made when writing a press release]]></title>
  <description><![CDATA[Drafting an effective press release is a skill; it needs to be short and to the point in order to engage busy journalists yet detailed enough to allow them to write an informative piece. Avoid these common mistakes in order to get your message across well.]]></description>
  <pubDate>Mon, 14 Mar 2011 14:25:17 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/pr/common-mistakes-made-when-writing-a-press-release/?feed=channel]]></link>
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  <guid isPermaLink="false">1def8a67-7263-4d07-bffe-ceac0707a5e1</guid>
  <title><![CDATA[Using YouTube as a marketing channel]]></title>
  <description><![CDATA[YouTube is the world’s biggest online video sharing site, offering millions of videos on an enormous range of topics. Whilst not a traditional marketing platform, businesses of all sizes can achieve significant success using focused videos to enhance brand awareness.]]></description>
  <pubDate>Mon, 14 Mar 2011 14:16:43 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/using-youtube-as-a-marketing-channel/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">89d96315-d33d-45ae-aa43-2902e5f46d16</guid>
  <title><![CDATA[Using social media to promote your services]]></title>
  <description><![CDATA[Social media is a great way to interact with your customer base online and encourage debate and trust in your brand. Spread the word of new products and services within seconds using instant social media updates.]]></description>
  <pubDate>Mon, 14 Mar 2011 14:13:12 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/using-social-media-to-promote-your-services/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">f1375f38-0368-46b9-99b7-fc95009bd73b</guid>
  <title><![CDATA[Using LinkedIn to promote your business]]></title>
  <description><![CDATA[Building relationships via social networks is one of the most effective ways to market your business online. LinkedIn, a dedicated social network for business professionals around the globe, offers a range of ways to get your business noticed.]]></description>
  <pubDate>Mon, 14 Mar 2011 14:08:38 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/used-linkedin-to-promote-your-business/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">8fbd98dc-b32e-443e-adbf-723170f882c4</guid>
  <title><![CDATA[How to start an online blog]]></title>
  <description><![CDATA[An online blog is a portal that allows individuals and businesses to submit online newsletters, journals or diaries intended for private or public consumption. Online blogging is a growing search marketing tool enabling entrepreneurs and businesses to engage with their consumer base.]]></description>
  <pubDate>Mon, 14 Mar 2011 14:04:27 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/how-to-start-an-online-blog/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">510772a1-2008-4ab1-85d4-22b319a3cc8c</guid>
  <title><![CDATA[How to promote your services using forums]]></title>
  <description><![CDATA[Forums and message boards are a great basis for marketing your business online. Forums are effective social communities on the internet enabling you to engage and control discussion in your product or brand within groups of like-minded people.]]></description>
  <pubDate>Mon, 14 Mar 2011 14:00:59 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/how-to-promote-your-services-using-forums/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">e5fcc2d4-71b4-450d-ae4d-7aca22e23bd9</guid>
  <title><![CDATA[How to promote your services online]]></title>
  <description><![CDATA[With online marketplaces so diverse, entrepreneurs and small businesses may be missing out on significant amounts of relevant visitors should they fail to effectively promote their products and services online. There are an enormous number of ways to do so; make sure you are using a variety of methods to maximise effectiveness.]]></description>
  <pubDate>Mon, 14 Mar 2011 13:54:39 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/how-to-promote-your-services-online/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">3cf4cc6a-5107-408e-b7fd-f9b56dcd011a</guid>
  <title><![CDATA[How to distribute a press release online]]></title>
  <description><![CDATA[Distributing press releases online increases brand exposure. There are many press release outlets to choose from and with the right online PR distribution strategy your company news can make a splash within hours.]]></description>
  <pubDate>Mon, 14 Mar 2011 13:50:18 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/how-to-distribute-a-press-release-online/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">a1640f8b-c950-4972-ba18-8dabea60ba40</guid>
  <title><![CDATA[How to choose an effective domain name]]></title>
  <description><![CDATA[Domain names are the Internet equivalent of real-world property. They represent your business and brand; they’re often the first taste consumers will get of you. Choosing the right one is essential to help you build authority and create a valuable online presence for your business.]]></description>
  <pubDate>Mon, 14 Mar 2011 13:47:11 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/how-to-choose-an-effective-domain-name/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">8cce0d57-ef39-45fc-b4d9-abdd7384f88a</guid>
  <title><![CDATA[How do I host my new website?]]></title>
  <description><![CDATA[Before visitors can reach your website, you need to host it. This means contacting a hosting company and loading your website onto one of their servers, which are directly connected to the Internet via a high-speed connection.]]></description>
  <pubDate>Mon, 14 Mar 2011 13:43:46 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/how-do-i-host-my-new-website-/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">ec18ac36-50a2-4bba-860d-c1571961bb22</guid>
  <title><![CDATA[How do I distribute an article online?]]></title>
  <description><![CDATA[Distributing articles online allows you to gain exposure in your niche, increasing authority and help your website rank higher in major search engines. It’s a widely expanding marketing tool and there are many different article sites to choose from.]]></description>
  <pubDate>Mon, 14 Mar 2011 13:39:31 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/how-do-i-distribute-an-article-online-/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">f40e80e6-126c-4b8e-b125-84e06be0050d</guid>
  <title><![CDATA[Five things your website must have]]></title>
  <description><![CDATA[Websites are incredibly important marketing tools for entrepreneurs and SMEs. For many people, the first port of call when looking for products and services is the internet. These five things will help ensure your services and products create the right impression.]]></description>
  <pubDate>Mon, 14 Mar 2011 13:34:38 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/five-things-your-website-must-have/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">a1b67d15-98a1-43f7-930f-d6c0f041e925</guid>
  <title><![CDATA[Common online marketing mistakes]]></title>
  <description><![CDATA[Online marketing is a relatively new discipline; there’s some confusion over how best to promote products and services online. Avoiding these mistakes can help you build a powerful presence online.]]></description>
  <pubDate>Mon, 14 Mar 2011 13:30:01 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/common-online-marketing-mistakes/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">3b022369-6ce9-486f-bfaa-dd44c14d0c4d</guid>
  <title><![CDATA[An introduction to SEO]]></title>
  <description><![CDATA[Search engine optimisation is the process of making your website more findable to people using the internet to discover new information. Businesses can use a number of techniques to increase their visibility, either in-house or using a specialist SEO agency.]]></description>
  <pubDate>Mon, 14 Mar 2011 13:24:30 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/online-and-digital/an-introduction-to-seo/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">7164203a-e21c-4fa9-a7e0-8dfc538a19a6</guid>
  <title><![CDATA[What your business card should say]]></title>
  <description><![CDATA[A successful business card is one that conveys the right message to the consumer whilst presenting a professional image. It is important to choose a business card that best fits the industry and image that you wish to assume. A well-composed business card allows you to make a good first impression to potential clients.]]></description>
  <pubDate>Mon, 14 Mar 2011 12:06:47 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/networking/what-your-business-card-should-say/?feed=channel]]></link>
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  <guid isPermaLink="false">01cceddc-1cd5-4ddb-8097-7ba9263a8390</guid>
  <title><![CDATA[How to make the most of networking events]]></title>
  <description><![CDATA[Whether you are just starting out in business or have already established yourself within your field, business networking events are a great way to boost your reputation and enhance your presence to a wider audience.]]></description>
  <pubDate>Mon, 14 Mar 2011 12:02:27 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/networking/how-to-make-the-most-of-networking-events/?feed=channel]]></link>
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<item>
  <guid isPermaLink="false">e27c57be-11c9-4fed-b19d-3b4799521d85</guid>
  <title><![CDATA[Guide to networking events]]></title>
  <description><![CDATA[Networking events are a great way to connect directly with local businesses, develop contacts and raise awareness of your business and the services it provides. Find out how to find the best events and how to maximise what you get out of them.]]></description>
  <pubDate>Mon, 14 Mar 2011 11:59:26 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/networking/guide-to-networking-events/?feed=channel]]></link>
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  <title><![CDATA[How to succeed at cold calling]]></title>
  <description><![CDATA[While cold calling has gained a less-than-favourable reputation, it can be extremely successful and unobtrusive if utilised effectively. Achieving positive results comes with using the right techniques and having the right attitude]]></description>
  <pubDate>Mon, 14 Mar 2011 11:56:18 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/direct-marketing/how-to-succeed-at-cold-calling/?feed=channel]]></link>
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  <title><![CDATA[Guide to direct marketing]]></title>
  <description><![CDATA[Direct marketing is a tried and tested method for engaging current customers or converting potential ones. With low relative costs and a good return on investment, direct marketing is a great choice for start-ups and small businesses that may be working with a minimal marketing budget.]]></description>
  <pubDate>Mon, 14 Mar 2011 11:49:40 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/direct-marketing/guide-to-direct-marketing/?feed=channel]]></link>
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  <title><![CDATA[Designing a flyer or leaflet]]></title>
  <description><![CDATA[Distributing leaflets is a cost-effective form of direct marketing but its success often comes down to the leaflet itself. Designing a lucid and engaging leaflet that appeals to your audience is essential if you want to maximise response rates and help ensure campaign success.]]></description>
  <pubDate>Mon, 14 Mar 2011 11:45:48 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/direct-marketing/designing-a-flyer-or-leaflet/?feed=channel]]></link>
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  <title><![CDATA[How to approach a journalist with a story]]></title>
  <description><![CDATA[If you think we’re still living in a world where journalists are solely interested in your entrepreneurship, forget it! These days, editorial column inches are in such short supply that, in order to get your brand in the papers, you have to be ready to fight for your right to exposure. ]]></description>
  <pubDate>Wed, 02 Mar 2011 16:50:23 GMT</pubDate>
  <link><![CDATA[http://www.inspiresme.co.uk/marketing/pr/how-to-approach-a-journalist-with-a-story/?feed=channel]]></link>
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