A/B testing is a common technique used to judge the effectiveness of new options against a control sample in order to improve success as measured by a particular metric. While the technique has traditionally been used by larger firms, more small and medium sized companies are seeing its value and using it to improve their marketing materials.
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Search engine optimisation is the process of making your website more findable to people using the internet to discover new information. Businesses can use a number of techniques to increase their visibility, either in-house or using a specialist SEO agency.
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Social media is a great way to interact with your customer base online and encourage debate and trust in your brand. Spread the word of new products and services within seconds using instant social media updates.
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Online marketing is a relatively new discipline; there’s some confusion over how best to promote products and services online. Avoiding these mistakes can help you build a powerful presence online.
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