Building relationships via social networks is one of the most effective ways to market your business online. LinkedIn, a dedicated social network for business professionals around the globe, offers a range of ways to get your business noticed.
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Over the past 10 years, e-commerce has changed the face of retail, with shoppers’ habits altering dramatically and continuing to change as the sector itself evolves. High-street stalwarts like John Lewis are reporting that profits for the online arms of their operations are growing steadily in contrast to a slow-down on the high-street, while major names like Borders have been brought down by online competition.
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Social media is a great way to interact with your customer base online and encourage debate and trust in your brand. Spread the word of new products and services within seconds using instant social media updates.
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Social media and email marketing are important, modern methods of engaging with current and potential customers, but developing an effective campaign can be difficult, and there are pitfalls. This event, organised by email marketing firm iContact, aimed tell SMEs exactly how they should approach these two important avenues.
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