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Q PR on limited budget

Asked by 'Ask the Experts' - inspiresme.co.uk

Are there any ways in which I can carry out PR activities with a limited budget and not much time?

Asked 01/09/2011 | Marketing

Answered by Helen Holland

PR is not an activity that should be taken lightly. It’s about the management of you and your company’s reputation. Get it wrong and it could destroy your business. Get it right and it will be the making of your business. If you are working with limited budget and resources you need to remain focused on one key objective. Don’t try to do too much.

A minimum would be to support two or three activities and do them well. For example a combination of regular news distribution in conjunction with journalist relationship development, a truly engaging Twitter feed and engaging content creation to feed to these communication channels. But at the end of the day it all comes back to what you are trying to achieve.

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