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Common mistakes made when writing a press release

Drafting an effective press release is a skill; it needs to be short and to the point in order to engage busy journalists yet detailed enough to allow them to write an informative piece. Avoid these common mistakes in order to get your message across well.

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How to approach a journalist with a story

If you think we’re still living in a world where journalists are solely interested in your entrepreneurship, forget it! These days, editorial column inches are in such short supply that, in order to get your brand in the papers, you have to be ready to fight for your right to exposure.

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OPINION: PR in a world of social media

The Pew Research Center in the US recently launched its latest State of the News Media Annual Report, looking specifically at the impact of Facebook and Twitter on how news is consumed. The topline statistics suggest that social media has yet to become the be-all and end-all of how we read and listen to what’s happening in the world.

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How to create an effective brand

You may have the best and most ground-breaking business idea around but does your brand do it justice? The risk of having an ineffective brand is considerable; taking action to make your public face dynamic and attractive to potential customers is essential.

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Five more tips to help small businesses do their own PR

PR can be confusing areas for many small businesses, but it’s an essential part of any growth strategy. Gaining exposure in the right areas is essential to raise the profile of your small business. But PR, like any activity, must be conducted professionally – amateur choices could impact your businesses’ reputation. Here we present five PR tips to help you along the way – don’t forget to check out our first five tips to help you do your own PR.

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