Many small businesses shy away from the PR minefield, but it’s very important to get involved. Strong PR activity can raise your businesses’ profile, develop useful and relevant contacts, and increase the chances of new leads. PR is not as complicated as is often thought, but it’s important to understand the ‘rules’ of the industry and also know where the best opportunities can be found. These tips will help you on your way.
Tim Prizeman, director, PRmyBusiness offers his tips and advice for small business owners considering a DIY Public Relations campaign.
inspiresme.co.uk was in attendance at the 'Do your own PR' event at Clerkenwell Workshops on September 6 2011 in London.
Drafting an effective press release is a skill; it needs to be short and to the point in order to engage busy journalists yet detailed enough to allow them to write an informative piece. Avoid these common mistakes in order to get your message across well.
The media can be an invaluable tool for publicity, building awareness and communicating your key messages, but if your PR isn’t up to scratch you won’t get any positive coverage and thus no return on your investment.