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What has been your biggest PR success to date?

Outstanding Branding is a UK independent distributor of promotional merchandise, corporate giveaways and branded clothing.

Based near London Bridge, the company sources creative corporate giveaways for ad hoc requirements, as well as managing and distributing branded merchandise schemes on behalf of clients.

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Five tips to help small businesses do their own PR

Many small businesses shy away from the PR minefield, but it’s very important to get involved. Strong PR activity can raise your businesses’ profile, develop useful and relevant contacts, and increase the chances of new leads. PR is not as complicated as is often thought, but it’s important to understand the ‘rules’ of the industry and also know where the best opportunities can be found. These tips will help you on your way.

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OPINION: PR in a world of social media

The Pew Research Center in the US recently launched its latest State of the News Media Annual Report, looking specifically at the impact of Facebook and Twitter on how news is consumed. The topline statistics suggest that social media has yet to become the be-all and end-all of how we read and listen to what’s happening in the world.

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How to write a press release

Press releases are important marketing devices, providing coverage of important news to journalists and target markets. Writing a professional press release is difficult, but it’s important to get it right if you want to achieve the best results.

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Common mistakes made when writing a press release

Drafting an effective press release is a skill; it needs to be short and to the point in order to engage busy journalists yet detailed enough to allow them to write an informative piece. Avoid these common mistakes in order to get your message across well.

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