PR can be confusing areas for many small businesses, but it’s an essential part of any growth strategy. Gaining exposure in the right areas is essential to raise the profile of your small business. But PR, like any activity, must be conducted professionally – amateur choices could impact your businesses’ reputation. Here we present five PR tips to help you along the way – don’t forget to check out our first five tips to help you do your own PR.
You may have the best and most ground-breaking business idea around but does your brand do it justice? The risk of having an ineffective brand is considerable; taking action to make your public face dynamic and attractive to potential customers is essential.
inspiresme.co.uk was in attendance at the 'Do your own PR' event at Clerkenwell Workshops on September 6 2011 in London.
If you think we’re still living in a world where journalists are solely interested in your entrepreneurship, forget it! These days, editorial column inches are in such short supply that, in order to get your brand in the papers, you have to be ready to fight for your right to exposure.
Press releases are important marketing devices, providing coverage of important news to journalists and target markets. Writing a professional press release is difficult, but it’s important to get it right if you want to achieve the best results.