There is an old adage that nothing happens in business until a sale is made and all businesses - whatever their size, shape product or function - need customers to prosper. While it is possible to acquire customers and grow without ever having a formal sales strategy, like most things in life having a plan will greatly improve your chances of success.
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Sales are an essential part of any business but are especially important for entrepreneurs and start-ups. With no track record, making the sale can be difficult, and without sales the business will not generate any profit and therefore can’t succeed. But sales is an art, and there are many mistakes that can limit your productivity and success, and put potential clients off. Practicing and honing your craft is essential if you want to be sell strongly in the long-term, but reading up on the most common sales mistakes can help reduce the learning curve.
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The paths to becoming responsible for a team are as many and winding as the myriad of thoughts that rush through your mind when you see for the first time within in your job description that you are now “responsible for motivation of the team”.
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Whether outsourced, or in-house, a solid sales force can put a company on the map. By working together to increase brand awareness and drive sales forward, the sales team can exponentially grow revenue and play a crucial role in ensuring a business’ success.
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