• Email marketing is a form of direct marketing; successful campaigns can yield a high ROI as their overheads are not significant. However, email marketing is notoriously difficult to get right. With so many email messages arriving daily it can be hard to get yours read and acte...

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  • Social media and email marketing are important, modern methods of engaging with current and potential customers, but developing an effective campaign can be difficult, and there are pitfalls. This event, organised by email marketing firm iContact, aimed tell SMEs exactly how t...

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  • If you have a question, comment, or complaint about inspiresme.co.uk, then we want to hear from you. Please email us using the form below.

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  • Tamsin Fox-Davies is the Senior Development Manager at Constant Contact UK. Her time is spent across the UK delivering free marketing education to SMEs. We caught up with her to pick her brains about small business marketing, and how firms should be working towards success.

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  • Most businesses nowadays need IT functions for day-to-day operation. Whether you require computers for accounting, video production or simply email and internet, choosing the right equipment can benefit your company in a number of ways including long-term suitability and cost-...

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  • If the question of “What is direct marketing?” leaves you drawing a blank, then let me quickly fill you in before we get to the meat of how it can drive sales for your business.

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  • Direct marketing is a tried and tested method for engaging current customers or converting potential ones. With low relative costs and a good return on investment, direct marketing is a great choice for start-ups and small businesses that may be working with a minimal marketin...

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  • While companies are within their rights to monitor employee communications, they must be cautious that they are acting in the correct manner and have the correct permission from employees to monitor their communications. This guide will explain how and when monitoring is appro...

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  • Most businesses these days require an internet connection in order to function effectively, and that connection will typically be a broadband service offered by an internet service provider (ISP). But with so much variation in the market with regard to speed, uptime and level ...

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  • Most businesses would find it extremely hard to function without print functionality. From invoices and estimates to research and notes, the ability to make hard copies of information is extremely useful in a number of ways. There are a number of different options available, f...

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  • Smaller businesses generally have reasonably straightforward IT requirements. Often a company will first need to do their finances using a spread sheet application. Documents will also need to be written and occasionally presentations given.

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  • Breach of Intellectualy Copyright is a serious matter when large amounts of cash are put into creating and protecting a business' online presence. Owner of Carbon Voyage, James Swanston explains what happens whenhe discovered word-for-word duplication of his website.

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  • If you think we’re still living in a world where journalists are solely interested in your entrepreneurship, forget it! These days, editorial column inches are in such short supply that, in order to get your brand in the papers, you have to be ready to fight for your right to ...

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  • While cold calling has gained a less-than-favourable reputation, it can be extremely successful and unobtrusive if utilised effectively. Achieving positive results comes with using the right techniques and having the right attitude

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  • Networking events are a great way to connect directly with local businesses, develop contacts and raise awareness of your business and the services it provides. Find out how to find the best events and how to maximise what you get out of them.

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  • Websites are incredibly important marketing tools for entrepreneurs and SMEs. For many people, the first port of call when looking for products and services is the internet. These five things will help ensure your services and products create the right impression.

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  • Virtual offices allow companies to establish a professional and reputable real-world presence without the high costs of renting and staffing commercial property.

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  • As the bridge between mobile devices and laptops, tablet PCs offer a range of functionality for business users. But the market is relatively new and can be confusing. Does your business need tablet PCs, or should you stick to more conventional products?

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  • The beauty of the world we live in is that you are always local to someone. That’s the view of many senior online marketers. Achieving rankings in Google’s local listings offers businesses an opportunity to tap into an extensive source of traffic, but it’s not simply achieved ...

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  • inspiresme.co.uk attended the ‘Creative Mishmash’ event at Clerkenwell Workshops on September 29th, organised by Dreamstake in association with Elite Consulting.

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