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  •  :  SME Library  :   Case Studies

SME Library

Case Studies

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  • Case study: 8th Day Adventure turning free time into a commercially successful business

    Starting up - Case studies

    As a fan of adventure sports, London PR consultant Ross Williams was finding spare time to indulge his passion for thrill-seeking increasingly difficult to come by. Long working hours coupled with extensive travelling times meant co-ordinating action-packed weekends amongst his group of friends was becoming more and more problematic. Williams began to question whether other city workers looking to make the most of their weekends might be experiencing similar drawbacks and this led him to create sport, adventure and social club, 8th Day Adventure in 2004.

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  • Case Study: A head for business helped Doren stay focussed on his objective

    Starting up - Case studies

    Selling headshots from the back of a rusty white van isn’t the most glamorous job in showbusiness but for photographer Doren Gabriel it was the start of a career which would see him go onto picture some of our best known faces. He launched mobile headshot business image 1st in 2002 offering corporate style portraits for just £20 a pop on the streets of the City of London. He later developed the business into entertainment photography and, after opening his own luxury studio in London’s Farringdon in 2006, went on to shoot celebrities including boyband JLS, reality TV star Louie Spence and the Strictly Come Dancing cast.

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  • Case study: a new approach to financial trading gaming with TraderPeople

    Starting up - Case studies

    Jonathan Rose and Chris Hobcroft are the founders of TraderPeople, an online social gaming business that provides fantasy and simulated financial trading games. In this case study, Jonathan and Chris discuss what makes their business attractive and how they utilise its core worth to add further value.

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  • Case study: accounting with a twist at Mazuma Money

    Starting up - Business Ideas

    Mazuma Money is an innovative accounting company that successfully rode the economic downturn and now boasts several offices across the UK, from which the company offers a range of services to clients. inspiresme.co.uk finds out more about what makes Mazuma Money unique from founders Sophie Hughes and Lucy Cohen.

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  • Case study: Art You Grew Up With turns passion into a business

    Starting up - Before you begin

    For Russell Singler, the Director of Art You Grew Up With, his ‘magical’ career started when he was fourteen years old, when his parents bought him an original production cel of Baloo from Disney’s Jungle Book. ‘I couldn’t believe it,’ he said. ‘It was (and still is) my favourite film, and that kickstarted my collection.’ Skip forward thirty years and Russell is now director of the world’s largest destination for collectors of animation and character based fine art.

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  • Case study: Beanie's Health Foods imports meat-free products to Britain

    Starting up - Case studies

    Lisa Drummy is a director of Beanie’s Health Foods – for the last 10 years she has been importing and distributing Fry’s Vegetarian Foods with her business partner (and Dad!) Patrick Drummy. They started Beanie’s on an impulse when they discovered that Fry’s in South Africa were looking for someone to import Fry’s Vegetarian Foods into the UK.

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  • Case study: Conseal Security aims to build an iron-clad company

    Starting up - Business Ideas

    Conseal Security is a specialist data security company that aims to give a range of clients, including individuals, businesses and government departments, control over who accesses their data and when. Tom Colvin, co-founder of Conseal, tells inspiresme.co.uk what it takes to succeed in such a sensitive industry.

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  • Case study: creative innovation and crowdsourcing with Big Bang Lab

    Starting up - Business Ideas

    Sergio Lopez says his company, Big Bang Lab, creates new value from the old and creates new connections across people beyond time and space. A quick glance at Sergio’s achievements reveals that Big Bang Lab is clearly making waves. We spoke to Sergio about his entrepreneurial journey and asked him to tell us more about his company’s innovative services.

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  • Case study: Denise Proctor uses her drive and experience to create The Baby Loft

    Starting up - Case studies

    The Baby Loft is an online baby rental equipment service that offers parents a range of products for all stages of their baby’s life. Founder Denise Proctor, 36, talks to inspiresme about the birth of her idea and the challenges of being a Mumpreneur.

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  • Case study: driving growth in cultural sectors with Counterculture Partners

    Starting up - Case studies

    Counterculture Partners provides advice and guidance to cultural, creative and third sector organisations to encourage them to plan, manage and thrive. Advice is offered on a range of topics including strategy, finance, governance and project management. The founders all have a wealth of experience in the cultural and creative business sectors and are now applying their knowledge to help other organisations succeed. Inspiresme.co.uk caught up with Tom Wilcox, Founder of Counterculture Partners, to find out more about the company and its plans.

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  • Case study: Freespeed meets a growing need with experience and passion

    Starting up - Business Ideas

    In London, one startup is successfully using state-of-the-art technology to fine-tune the performance of elite cyclists. Here Richard Melik, owner of Freespeed, talks to inspiresme.co.uk about his growing company.

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  • Case study: FreshCig uses technology to offer an alternative to smoking

    Starting up - Case studies

    Ben Wilson is the founder of FreshCig, a company that produces and markets electronic cigarettes. He talks to inspiresme.co.uk about the challenges of tapping into a new market alongside many competitors, and of developing a unique selling point in order to stand out.

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  • Case study: from employment to entrepreneur with auka business services ltd

    Starting up - Before you begin

    This case study is the personal business account of Sandy Banfield, who owns her own virtual business and support company. Sandy discusses her personal history, professional background and business-building journey to help other entrepreneurs work out their own path.

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  • Case study: Graphic Workman gets established in a saturated market

    Starting up - Business Ideas

    Graphic Workman is a full service graphic design agency based in London. Founder David Ottley tells us how he keeps his head above water in such a competitive marketplace.

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  • Case study: HeyZap innovates in a growing marketplace

    Starting up - Business Ideas

    HeyZap founders Jude Gomila and Immad Akhund set up their company as the global economic downturn began to bite. From their office in San Francisco, they tell inspiresme.co.uk how they bucked the trend to create a company that today serves over 400,000 websites.

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  • Case study: Incentive FM competes against the heavyweights

    Starting up - Before you begin

    Incentive FM provides facilities management services to some of the country’s biggest companies. Jeremy Waud, founder and owner, tells inspiresme.co.uk about the challenges he’s faced and how he competes against FTSE 250 heavyweights in the industry.

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  • Case study: independence pays off for FRS

    Starting up - Business Ideas

    Not many people would recognise a ‘problem with authority’ as a virtue, but the directors of design and digital media consultancy FRS Ltd cite that idiosyncrasy as a catalyst for their setting up one of London’s most dynamic and fresh young creative companies. Commercial director Peter Stormonth spoke to inspiresme.co.uk.

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  • Case study: Kids get the designer touch with MiniWardrobe.com

    Starting up - Case studies

    MiniWardrobe.com is a one-stop online shop for designer kids’ fashion to suit all tastes and budgets. It features luxury designer clothes and hard-to-find European and international brands for 0-12 year olds, as well as providing a platform for relatively unknown British designers to showcase their brands and quality handmade garments. inspiresme.co.uk finds out more about what it takes to start a business in online retail from the website’s creator and director, mum-of-three Caroline Kendal.

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  • Case study: LUX FIX offers members-only access to the latest fashion trends

    Starting up - Case studies

    LUX-FIX.com is a luxury lifestyle site like no other. The site is a members only online fashion boutique, giving its customers exclusive offers on current season designer products. It was founded by school friends Alice Hastings-Bass and Rebecca Glenapp, both 28, who talk to inspiresme.co.uk about their business and how it came about.

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  • Case study: part of the whole is stronger than the sum for Byotrol

    Starting up - Business Ideas

    Stephen Falder is Deputy Chairman of Byotrol plc and also the company's Business Development Director. Byotrol is a brand new hygiene technology that delivers broad-spectrum, long-lasting, antimicrobial protection.

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