10 business myths reconsidered

The business world is full of myths. If you’re thinking of starting your own company, being able to sort fact from fiction will help ensure you know what to expect from day one. Here are 10 of the most common business myths; we explore what parts, if any, are true.
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Creating a Unique Selling Point (USP)

Successful businesses typically have a very distinct competitive advantage, a reason why customers choose their products and services over those of a competitor. This is known as a unique selling point (USP). If you’re serious about gaining a significant slice of your market, developing a unique selling point is an essential step.
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Q&A: Andrea McDowell - Shoot it Yourself

Andrea McDowell, is the founder and managing director of Shoot it Yourself (SIY). Andrea set up Shoot It Yourself in 2009, having worked in television for a variety of independent production companies as a Director.
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Case study: FreshCig uses technology to offer an alternative to smoking

Ben Wilson is the founder of FreshCig, a company that produces and markets electronic cigarettes. He talks to inspiresme.co.uk about the challenges of tapping into a new market alongside many competitors, and of developing a unique selling point in order to stand out.
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What has been your biggest PR success to date?

Outstanding Branding is a UK independent distributor of promotional merchandise, corporate giveaways and branded clothing. Based near London Bridge, the company sources creative corporate giveaways for ad hoc requirements, as well as managing and distributing branded merchandise schemes on behalf of clients.
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Setting up as a sole trader

Setting up as a sole trader is the easiest and quickest way to start your own business. The administrative burden is minimal but you will need to notify HMRC that you’re self-employed.

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Q&A: Clive Lewis - ICAEW

Clive is Head of Enterprise at ICAEW and both an ICAEW chartered accountant and associate of the Chartered Institute of Management Accountants. Clive started his career at a small firm of chartered accountants based in Cardiff; after 20 years in a variety of business finance roles he joined the ICAEW, where he has worked for 18 years.

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Entrepreneurship: Born or bred?

It’s a polarised argument. Can you actually train someone to be an entrepreneur? Those who endorse mentoring initiatives resoundly say ‘yes’, while there are others who believe that entrepreneurial spirit is something you’re born with; that you will instinctively overcome any odds to make your business succeed.

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EVENT COVERAGE: Angel Talk - Find out what angel investors really want

Dreamstake’s Angel Talk event bought an audience of startups and entrepreneurs to the Club Workspace venue at The Leathermarket on Wednesday 13th March.

Paul and Marina, the Dreamstake dream team, put together a fine hat-trick of speakers. Three Angel Investors - Charlotte Mason, Tony Kypreos and Judy Piatkus - took to the Leathermarket’s stage to share their knowledge.


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Starting a florist

Floristry businesses are popular due to the number of potential revenue streams, including weddings and special occasions. However, the marketplace is very competitive due to an increasing number of small and big players. Our guide tells you the information you need to know before starting your own florist.

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  • Starting up

    Best advice you've ever been given?

    Entrepreneurs tell us what the best advice they've ever been given is.
  • Finance

    Applying for a Government grant

    Government grants are growing in popularity; with funding available for a range of projects and in different geographic areas, small businesses no longer...
  • Staff and HR

    Common recruitment mistakes made by entrepreneurs

    Recruitment and selection is one of the most important business processes; a firm is only as good as its staff members. Making mistakes with regard to...
  • Technology

    Guide to VoIP

    VoIP – Voice over Internet Protocol – allows broadband users to access telephony services over their standard internet connection. Corporate uptake is...
  • Marketing

    Case study: Cassius Management punching above its weight

    Philip Ercolano certainly showed early potential for success. In 1999, at the tender age of 17, he was signed by talent supremo Simon Fuller, the man behind...
  • Accounting

    Improving profitability in 2012

    2011 was a pretty toxic year for most people and left the UK economy reeling. Suddenly, major high street names are falling like nine pins and there seems...