Starting an advertising agency

On the face of it starting an advertising agency seems like a glitzy and glamorous business, however, the success of an ad agency is very much dependant on your ability to deliver results for your clients and the competition can be fierce. If you’re creative and have experience of advertising and marketing however then starting an advertising agency...
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How to make a confident presentation

With around 30 million PowerPoint presentations being made worldwide every single day, they are unequivocally a major tool in the communication process. But presenting goes far beyond the actual presentation and the allocated time for this. Discover how you can use ‘extra time’ to influence your audience and how to ensure you make the right impression...
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Q&A: Simon Smith - Extrinsica Global

Simon Smith is founder and CEO of Extrinsica Global, a dedicated cloud services provider since 2006. The company offers bespoke cloud services to companies around the globe. Their clients include the Kawasaki World Superbike Race Team and the security team at the 2010 Fifa World Cup.
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Case study: Conseal Security aims to build an iron-clad company

Conseal Security is a specialist data security company that aims to give a range of clients, including individuals, businesses and government departments, control over who accesses their data and when. Tom Colvin, co-founder of Conseal, tells inspiresme.co.uk what it takes to succeed in such a sensitive industry.
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The importance of a target customer and how they change over time

Listen to small and medium sized businesses explain the importance of understanding your target customer and how this person changes over time.
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Guide to radio advertising

In the 21st Century, the media for advertising one's business is vast. From old-fashioned print to social media marketing the options are seemingly limitless and, with the advent of potentially free online channels, such as Twitter and Facebook, paid-for marketing packages for TV, radio and online have been forced to lower prices. While TV advertising may still be beyond the reach of most small businesses, there are still some attractive deals to be had by turning attention to regional and local radio.

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Top 10 most common PR mistakes

The media can be an invaluable tool for publicity, building awareness and communicating your key messages, but if your PR isn’t up to scratch you won’t get any positive coverage and thus no return on your investment.

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What makes a good business idea?

Business ideas must satisfy a wide range of criteria to be tenable. Many businesses fail soon after start-up because the idea – the impetus – is not commercially viable and cannot sustain a profit-making enterprise.

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How to start a youth hostel

If you’re thinking of starting a hostel, one of the first things you need to know is that the market is very competitive, particularly in tourist hotspots. It’s extremely important to know precisely who your target market is – a hostel for students on a partying holiday will not appeal to slightly older travellers staying for several months to immerse themselves in the local culture.

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OPINION: Finance checklist for 2012

David Cameron has pledged to make 2012 the ‘year of the enterprise’ and has announced a string of initiatives to encourage would-be entrepreneurs ‘set up shop.' Starting a new business can be a challenging experience though. Entrepreneurs are passionate about their businesses and want to see their dreams realised as soon as possible. However, the reality of creating a successful business requires not just creativity and passion but also putting in place a sound financial foundation.

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  • Starting up

    Case study: Beanie's Health Foods imports meat-free products to Britain

    Lisa Drummy is a director of Beanie’s Health Foods – for the last 10 years she has been importing and distributing Fry’s Vegetarian Foods with her business...
  • Finance

    Case study: Every saved penny counts for businesses says SMEDiscounts

    Former chartered accountant Andries Smit has always had an eye for a good business model. He started his first business age 14 and has since started 1...
  • Staff and HR

    Case study: new start-up no sticking point for Adhere Training

    When Lisa Butler left a senior management role to start Oxfordshire-based Adhere Training in 2010, colleagues asked whether she was “sure it was the right...
  • Technology

    Case study: eCommerce helps Truffle Shuffle take on the retro t-shirt market

    Vintage T-shirt vendor Truffle Shuffle started trading in 2004 and has grown to be a significant player in the retro t-shirt market. They implemented mobile...
  • Marketing

    Case study: Cassius Management punching above its weight

    Philip Ercolano certainly showed early potential for success. In 1999, at the tender age of 17, he was signed by talent supremo Simon Fuller, the man behind...
  • Accounting

    EVENT COVERAGE: Free Finance Workshop by FreeAgent

    On the 25th of January, SME owners and entrepreneurs alike joined at Club Workspace to attend a free finance workshop presented by FreeAgent.