What makes a good business idea?

Business ideas must satisfy a wide range of criteria to be tenable. Many businesses fail soon after start-up because the idea – the impetus – is not commercially viable and cannot sustain a profit-making enterprise.
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How to write a press release

Press releases are important marketing devices, providing coverage of important news to journalists and target markets. Writing a professional press release is difficult, but it’s important to get it right if you want to achieve the best results.
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One minute interview: Fiona Wood - Naturally Cool Kids

Multi-award winning, Naturally Cool Kids is the brainchild of mother of two, Fiona Wood. The company founded by Woods manufacturers and retails natural skin care and protection products for children. After being voted the winner of Barclays Take One Small Step New Business Idea Competition the company has been able to operate on a much larger scale...
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Case study: Pint Drop makes buying drinks for others easier, helps pub and bar industry

The Pint Drop 'Text Your Friends a Drink’ service is the brainchild of entrepreneur William Steward. The pioneering gifting service allows people to buy drinks for their friends via a personalised text message. It is changing the way people socialise, give and receive and is ahead of the curve in terms in the growing area of social gifting. Vouchers...
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What has been your biggest PR success to date?

Outstanding Branding is a UK independent distributor of promotional merchandise, corporate giveaways and branded clothing. Based near London Bridge, the company sources creative corporate giveaways for ad hoc requirements, as well as managing and distributing branded merchandise schemes on behalf of clients.
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Using collaborative tools to aid flexible working

The term ‘collaboration’ has been used in the world of business for many years, but more recently its use and meaning have evolved. We are now seeing more individuals and organisations using the word collaboration to encompass a wide range of meeting methods, whether it is a face-to-face, a telephone call or a virtual conference. This shift in definition is a direct result, and reflection, of the evolution in how we work.

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How to do business in... Germany

Germany is the fourth largest market in the world and the largest economy in Europe. It is also one of the world’s largest exporters, with most of the country’s exports coming from its strong engineering sector, including cars, telecommunications and renewable energy technology. Germany is also strongly pro-European integration, being a founding member of the EU, G8 and G20.

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Mobile phones for employees

Keeping in touch with colleagues is essential in today’s fast-paced business environment. Finding the right mobile phones for employees – and on the right contract – can help improve productivity and keep costs down

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10 tips for surviving property investment

The property market is traditionally seen as a relative safe haven for investors compared to more turbulent and unpredictable investment realms such as the stock market or precious metals. Having said that, the market does of course fluctuate and it is not as easy as buying a few properties and putting your feet up. Peter Mindenhall of IPINglobal tells us more.

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Five customer service tips to give your business the edge

"Good service is good business” is a commonly quoted business maxim. It’s 100% true. Companies that invest in their staff in order to promote superb standards of customer service will convert customers into loyal customers and secure their business in the long-term. Those that fail to prioritise customer service will suffer as a result. These tips will help you develop a healthy long-term attitude towards customer service.

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  • Starting up

    Setting up as a sole trader

    Setting up as a sole trader is the easiest and quickest way to start your own business. The administrative burden is minimal but you will need to notify...
  • Finance

    Legal issues when dealing with investors

    Securing significant investment is often crucial for a business’s development and survival. However, entrepreneurs shouldn’t be afraid to hold out for...
  • Staff and HR

    Toastmaster experience gave a much-needed boost to confidence

    Shyness can hold you back in business. Networking events, meetings, public speaking opportunities – all these are great ways to promote your business and...
  • Technology

    Introduction to cloud computing

    This article was written by Jelle Frank van der Zwet, who manages the go-to-market of Interxion’s Cloud Hubs, a pan-European marketing and product development...
  • Marketing

    Case study: Pint Drop makes buying drinks for others easier, helps pub and bar industry

    The Pint Drop 'Text Your Friends a Drink’ service is the brainchild of entrepreneur William Steward. The pioneering gifting service allows people to buy...
  • Accounting

    Setting up in business and getting your company’s finances in order

    Setting up your own business is easy in some ways (announce you’re in business and, well, you are!) and really quite challenging in others. Finance is...