Eight top tips to help you break into the creative sector

Opportunities in the creative sector are broad but it's a very competitive market. These top tips will help you develop the skills and attitude necessary to break into, and succeed within, the creative sector.
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Tips to establish a strong corporate identity

The success of a business largely depends on the reputation of your company/firm in the market. Strong corporate image leads to more customers which results in increased sales. It is pivotal to chalk out an effective marketing strategy consisting of clearly defined steps to be followed.
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Q&A: Mike Welch - Blackcircles.com

Mike Welch is founder of Blackcircles.com, an innovative company that allows the public to buy tyres at competitive prices over the internet and on the telephone. Black Circles partners with hundreds of garages nationwide to provide a full purchase and fit service.
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Case study: Pneumacare pursues a shorter road to reality

he stereotypical image of a med-tech start-up company is one we are all familiar with: a group of passionate, creative and often tee-shirted entrepreneurs working into the early hours of the morning, desperately trying to get a prototype ready for a critical demo. After several failed attempts, the team has a ‘eureka’ moment and everything slots into...
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Design through Innovation

Design Connection - design led innovation specialist event & presentation at Westbourne Studios, London.
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OPINION: PR in a world of social media

The Pew Research Center in the US recently launched its latest State of the News Media Annual Report, looking specifically at the impact of Facebook and Twitter on how news is consumed. The topline statistics suggest that social media has yet to become the be-all and end-all of how we read and listen to what’s happening in the world.

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How to build an international customer base

Knowing and understanding your core base of customers is key to any business, but diversification of your customer base can also play an important role in your company’s expansion strategy. Neil Kuschel, Sales Director at DHL Express UK & Ireland, discusses how SMEs can cost-effectively achieve this.

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How to promote your services online

With online marketplaces so diverse, entrepreneurs and small businesses may be missing out on significant amounts of relevant visitors should they fail to effectively promote their products and services online. There are an enormous number of ways to do so; make sure you are using a variety of methods to maximise effectiveness.

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Pros and cons of franchising

Many franchise models have the potential for decent returns but there’s a lot of hard work involved. Like all business ideas, there are pros and cons – deciding whether a franchise will work for you is essential as the start-up costs can be considerable.

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How to win business going into 2012

With businesses large and small steeling themselves for a difficult year, Lisette Howlett, from Sandler Training in London, gives her top tips on how to win business in 2012 by improving sales techniques.

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  • Starting up

    Do you have a favourite quote about business?

    Listen to a diverse range of successful small businesses let you know what quotes have inspired them to aim higher and work harder.
  • Finance

    Alternative sources of business growth finance

    Talk to any business owner or read the business section of any newspaper and you’re likely to come across stories of struggles to access sufficient finance...
  • Staff and HR

    A guide to employment tribunals

    Litigation, it’s a word that strikes fear in to the heart of business owners and causes concern and anxiety for those involved. However it doesn’t have...
  • Technology

    Case study: eCommerce helps Truffle Shuffle take on the retro t-shirt market

    Vintage T-shirt vendor Truffle Shuffle started trading in 2004 and has grown to be a significant player in the retro t-shirt market. They implemented mobile...
  • Marketing

    Case study: creating the perfect evening out with designmynight

    Nick and Andrew are the founders of designmynight, a website that allows people across London to discover the best clubs, restaurants and bars based around...
  • Accounting

    Improving profitability in 2012

    2011 was a pretty toxic year for most people and left the UK economy reeling. Suddenly, major high street names are falling like nine pins and there seems...